Marketing Lessons

Marketing to Americans 101

You go to buy a chocolate bar and discover that the price has gone from $1.00 to $2.00. When the price drops to only $1.70 you are thankful.

The price of gasoline creeps up by a dime a week from about $2.50 to $3.00. You are thrilled when it drops back to $2.90.

The president jacks up the number of troops in Iraq. Next he lowers the number of troops by bringing half of the additional troops home. The American people thank him for cutting back the number of our troops in Iraq the way we wanted.

The American people are being scammed in which scenario?

a- Chocolate bar
b- Gasoline
c- Troops
d- All of the above.


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Marketing 102

Several years ago the amount of coffee in the "one pound" cans quietly dropped a few ounces to anywhere from 11 to 13 ounces. The cans remained the same. The price per can remained the same.

When shoppers caught onto the scam the coffee companies' spokespersons explained that they were responding to the wants of their customers. [Huh?]

The moral? Always look carefully at what is really inside the can even if the can looks the same.

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Marketing 103

Shoppers are familiar with the changes in wrapping on their favorite foods that occur from time to time. Usually the price goes up with the "New and Improved" packaging even is the contents are identical.

The moral? Always look carefully at what is really inside the package even if the package looks different.

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In this morning's New York Times Bush is quoted as saying "Fifteen months ago, Americans were worried about the prospect of failure in Iraq."

Who are these Americans? I can't find them.